Insights & Publications
Strategic perspectives on AI, business systems, and the future of scalable organizations—written by best-selling author and Fyntra AI founder Anthony A. O'Brien.
Building an AI-Ready Business
Predictable Pipeline Systems With AI
How AI-driven targeting, automated qualification, and intelligent follow-up are transforming how modern companies generate revenue opportunities.
Purchase BookThe framework behind every Fyntra engagement — why most mid-market B2B companies don't have a strategy problem, they have a capability problem.
2026
The O'Brien Method
Why most mid-market B2B companies don't have a strategy problem — they have a capability problem. And how to fix it.
The operating system beneath the pipeline is where most B2B companies quietly lose revenue. Not strategy. Not positioning decks. The five capability domains that determine whether the year hits its number. This book lays out the diagnostic framework and the 90-day build that most operators choose next.
How companies should adopt AI to build scalable, competitive growth infrastructure.
2026
Build an AI-Ready Business
The Transformation Playbook
A practitioner's framework for operationalizing AI inside organizations that already have customers, revenue, and inertia to manage. Every week, another company announces its AI strategy. McKinsey reports that 70% of organizations will adopt at least one type of AI technology by 2030. Yet the failure rate remains stubbornly high. The problem isn't technical—it's human. This book gives you the frameworks, tools, and strategies to become the guide your clients desperately need.
Where AI and business are heading—and what forward-thinking leaders need to understand now.
2025
Artificial Intelligence
Navigating the Future of Business and Society
A leadership-level view of where AI creates durable advantage and where it does not. O'Brien blends practical knowledge with strategic foresight, helping readers understand the wide-ranging implications of AI—from ethical considerations to its potential in revolutionizing the global workforce.
The mechanics, risks, and discipline of private capital markets.
2025
Comprehensive Guide to Private Money Markets
Second Edition
Updated to reflect current interest-rate dynamics and the evolving private-capital business model. The mechanics, risks, and discipline of private capital.
2021
Comprehensive Guide to Private Money Markets
First Edition (Bestseller)
The original bestselling guide to the mechanics, risks, and discipline of private capital.